My Work
What I do
Power BI Dashboard Development
Custom dashboards for sales performance, customer health, and revenue KPIs — built for management decision-making.
SQL & Data Cleaning / Power Query
Writing and optimizing SQL queries, cleaning and transforming raw data from multiple sources into analysis-ready datasets.
Customer LTV Modeling
Monthly/quarterly/annual lifetime value models that surface high-value segments and improve retention targeting.
Google Analytics & Tag Manager Setup
Integrating GA, GTM, and internal databases into a unified performance-tracking infrastructure.
Web Research & Data Collection
Collecting and analyzing data from multiple sources, researching product/service info for accurate entries, and identifying trends to support marketing or business decisions.
Lead List Cleaning & Management
Cleaning and standardizing CSV/Excel lead exports (names, phone numbers, emails) Removing duplicates and ad/campaign metadata clutter Combining multiple lead-source files into one usable list Fast turnaround, ready to import into CRM (Zoho, etc.)
